Optimize Blogger Title Tags for Best Search Ranking in 2020

This tutorial explains with illustration, how to configure your blogger blog title tags such that it conforms with the best blogger blog SEO practices for this year 2020.


    So, if you are looking for a few more ways to improve your blogger blog visibility in search engines, here is one loophole to explore.


    What are title tags in a blogger blog?

    Well, according to Moz.com, title tag is defined as thus; "A title tag is an HTML element that specifies the title of a web page..."


    Title tag in its raw format as an HTML element looks something like this:


    <head>
    <title>Example Title</title>
    
    </head>
    

    On that note, title tags are those displayed as headlines on search engine results pages (SERPs). Those are the clickable headline for a given result for every website featured on that particular search engine result pages.


    Other than the SERPs, the title tag also play a huge role in terms of usability, SEO, and social sharing activities of the particular site or blog.


    Take for example; one of our users shares one of our blog posts on Facebook, see what it looks like below:


    Blogger blog title on Facebook

    And another ardent reader of our blog posts share our posts on Twitter, this is what the blog post looks like on Twitter timeline:


    Blogger blog title tag on Twitter

    And supposing a user searches for IVTheme on Google or Bing, this is what it looks like:


    Blogger blog title tag on Bing

    Do you have an idea of what title tags are now?


    Some other uncommon and less important use cases of title tags are in bookmarking tools and services. Also, browsers read your blog or blog posts title tags and label it by the tags.


    Why Should I Optimize My Blogger Blog Title Tags?

    For numerous reasons. So numerous to start listing.


    But we would explain the best ways we can.


    Unlike blogger, out of the box, most other CMS are so flexible such that with the help of a few plugins or settings, you can optimize your blog title tags to improve the blog CTR in search engines as a result of its improved visibility on search engines SERPs.


    For blogger blog on the other hand, you need to learn and understand how the system works to be able to optimize your blogger blog for the best experience.


    In any case, using an SEO optimized title tags for your blogger blog would not only help increase your blog's click through rate but also add value to your blog in search engines.


    Especially if your blog niche is a very competitive one; you'll need one of the best blogger blog templates optimized for SEO installed on your blogger blog before your blog can compete favourably in your niche.


    Meanwhile, with other CMS, take WordPress for example; Yoast plugin alone is enough for you to handle your WordPress blog title tags.


    Although, to configure title tags on blogger blog is quite simpler and kind of automated; but that's only known to the savvy blogger bloggers who understand the techniques.


    Whereas using a friendly and accurate title tags is one of the simplest yet most effective ways through which you can pull a huge volume of traffic to your blogger blog.


    However, for most blogger blog users, either they are rather unaware of the importance of this simple blogger blog SEO technique or they decide to overlook the title tags entirely.


    What to Consider Before You Configure Your Blogger Blog Title Tags

    Before you can configure your blogger blog title tags you need to consider a few things which are;


    1. Which title tag would work best for my blogger blog homepage?
    2. Which title tag should be used for my blogger blog post pages?
    3. My blogger blog static pages title tags?
    4. My blog's labels, archive and search results pages title tag?
    5. Should my blog title come first or last in the title tags combination?
    6. What should my blog's error (404) pages title tag be like?

    Blogger Blog Title Tags and Pages Explained

    Every blogger blog has seven (7) primary pages which are;


    1. Homepage
    2. Post pages
    3. Static pages
    4. Labels page
    5. Archive pages
    6. Search result pages
    7. Error page

    1. Blogger Blog Homepage

    Your blog's homepage is where your visitors arrive when they enter your blog's domain on their browsers address bar. This is automatically the default landing page for your blogger blog.


    Supposing your blogger blog's domain is iVTheme.com and your visitor enters this on their browsers address bar, where they are landed on your blog by visiting that domain is your blog's homepage.


    Blogger blog homepage

    For every websites and blogs, the homepage is the most important page and as a result of this, the homepage is expected to attract the most priority.


    2. Post page

    This is the standard individual page for your blog posts. Each time you publish a post on your blogger blog, that post is assigned a unique link.


    That unique link assigned to that post, when visited, either by you or your visitors; takes you to that particular post page.


    Blogger blog post page

    For blogger blog, till this moment, the unique link assigned to each blog post can ONLY be partially altered by anyone but the post pages title tag can essentially be altered by the blog admins which I supposed you are among.


    3. Static page

    When you need to create or publish a page you would not want sent to your subscribers via feed or included in your blogger blog feed, static page is what you turn to.


    In blogger blogs, other than the fact that static page does not appear on your blog's post pages by default and that it has relatively simpler and SEO friendlier unique link, it is almost the same as post pages.


    Blogger blog static page

    All the pages that fall within the category of pages in the image seen below are static pages.


    4. Labels page

    Other than post pages, labels page is probably the next most important and more common pages in blogger blogs.


    When you click on a labelled link on your blogger blog, the page that shows up is the page for that particular label.


    Labels page displays the list of all posts tagged or labelled with a particular name. For instance, all blog posts labelled "SEO" would be displayed when the SEO label link is clicked.



    By default, labels page displays the posts in order of their updated dates; chronological order and usually contains twenty-five blog posts per label page by default.


    Of course, you can tweak the arrangement and number of posts to be displayed per every label page but that is a topic for another day. You can check our Blogger Tweaks categories for discussion on how to tweak your blogger blog.


    5. Archive pages

    The blogger blog archive pages share as much similarities with labels page as their differences.


    Similar to the labels page, archive pages display a group of posts published within the same month or the same year regardless of their tags or labels.



    Thus, several posts across several labels may appear on the same archive page provided they are published on or within the same month or year.


    But unlike the labels pages, archive pages is rarely used and mostly confused with the labels page but certainly attract greater value (SEO-wise) if compared to the labels page.


    6. Search result pages

    SEO-wise, blogger blog search result pages is of nearly no value but this list would be incomplete if it is not mentioned.


    Blogger blog search result pages are those pages that popped up when a user searches your blogger blog using your blog's native search widget.


    7. Error (404) page

    This is where your visitors landed whenever they click on a broken link within your blog or from an external source. So long the link points to your blog domain, they are landed on your blog's error page.


    This usually occurs when a visitor to your blog clicks on a link that no longer exists, incomplete or a link that never existed on your blog.

    Detailed note on the error 404 pages and the best ways to handle, configure and optimise it SEO-wise are discussed further in our SEO tips section.


    Help yourself from the images below:


    So, How Do I Configure My Blogger Blog Title Tags?

    Earlier in this post, I mentioned that to configure blogger blog title tags is relatively simpler. Yes. it is.


    All you need is a simple short lines of codes and the system will take care of the rest.


    How to configure blogger blog title tags best for SEO in 2020

    Cost: $0
    Time required: 5 minutes
    This tutorial explains with illustration, how to configure your blogger blog title tags such that it conforms with the best blogger blog SEO practices for this year 2020.

    Requirements:

    Recommended tools:

    1. Preparation

    Get your PC or computer set for this operation. On your computer or PC, launch your browser and on that browser, login your blogger account by visiting www.blogger.com.

    How to configure blogger blog title tags - step1

    2. Go to Theme from Blogger Dashboard

    From your Blogger blog dashboard go to theme formarly known as template and click it.
    From the page that opens, click the 3 vertical dots and then click Edit HTML and if you are still using the older blogger interface, from the same blogger dashbord, navigate to Theme and on the page that appears, click Edit HTML

    How to configure blogger blog title tags - step2

    Enable Blogger HTML Search Feature

    Click anywhere inside the theme code area then press CTRL + F keys - this will open a search box that will enable you search from within the code area only.

    How to configure blogger blog title tags - step3

    Search for the Blogger Blog Title Tag

    In the search box that opens, copy and paste this line:

    <b:include data='blog' name='all-head-content'/>
    

    or
    <title>
    

    After pasting the line above, press enter. And once found, replace the entire code with the codes provided in the step 5 just below. Please see the image below for clarifications.

    How to configure blogger blog title tags - step4 or How to configure blogger blog title tags - step 4b

    Replace the Line of Codes in the Step 4 Above

    Now, copy the lines of codes provided below and paste it where you found the line of code in the step 4 above so that the ones below would replace the ones in step 4 above.

    <title>
        <b:if cond='data:blog.pageName == ""'>
     <b:if cond='data:blog.pageType != "error_page"'>
            <data:blog.title/> - enter what best describes your blog here</b:if>
        <b:else/>
          <b:if cond='data:blog.pageType != "error_page"'>
     <b:if cond='data:blog.pageType != "archive"'>
            <data:blog.pageName/> - <data:blog.title/>
            </b:if></b:if></b:if>
    <b:if cond='data:blog.searchLabel'>
    : all articles that discusses <data:blog.pageName/> on <data:blog.title/>
      </b:if>
    <b:if cond='data:blog.pageType == "archive"'>
    Showing all posts published on <data:blog.title/> in <data:blog.pageName/>
      </b:if>
    <b:if cond='data:blog.pageType == "error_page"'>
           We Have Moved this Page | <data:blog.title/>
          </b:if>
        </title>
    
    How to configure blogger blog title tags - step 5

    Save your Theme

    You may now save the theme to effect the changes made. Visit your blogger blog homepage, post, label, archive, error and search result pages to see that everything works as expected.

    How to configure blogger blog title tags - step 6

    Why is this title tag considered the best title tags for blogger blog?

    Earlier on this page, we mentioned that the blogger blog title tags revealed in this tutorial is the best for your blogger blog


    Yes. It is the best and that is not a hype.


    Curious to know why the conclusion?


    1. It solves blogger blog duplicate title tags issues

    One of the biggest blogger blog SEO issues that gives blogger blog users a really huge concern is their inability to have search engines crawl and index their entire blog.


    Wait. Why is that?


    Good question.


    By default, blogger recommends that, via your robots.txt file and blogger robots header tags, you should instruct search engines not to index this string or path on your blogger blog:


    /search/...
    

    Know what pages of your blogger blog falls within that string?


    1. Search result pages
    2. labels page
    3. Pagination links or pages

    Every pages of your blogger blog that falls within the categories listed above are within that string. And that automatically includes all other pages that comes right after /search e.g:


    http://www.example.com/search/label/SEO
    
    http://www.example.com/search/max-results=3?q=Blog+seo
    
    http://www.example.com/search/?q=Blog
    
    http://www.example.com/search?updated-max=2020-07-07T21:05:00-07:00&max-results=8&m=1#PageNo=2
    

    And if you have blogger default rebots.txt file in use thus; you do not enable custom robots text in your blogger blog settings, your blog's /search/... string is not being crawled or indexed as well.


    So, why would Blogger recommends that?

    To avoid duplicate titles and or content in SERPs.


    Blogger fears that if the /search string is not excluded from search engines index, your blog would have duplicate titles and or content popping up in search engines result pages here and there and that could attract a severe penalty for your blog from Google search especially.


    Other than the penalty, having duplicate titles and or content in SERPs isn't really a good display of prefessionalism.


    Is using disallow for the /search string or path for my blog a good move?

    Yes. It is a very good move if you have no options but now that you have options which is using the title tags provided from above, it would be a very bad move for you.


    Know why?


    Take WordPress for instance; unlike blogger, WordPress categories and tags link / page competes in search engine result pages as much or even better as the post pages do.


    Why?


    Because they are included in search engines index.


    Detailed note on the SEO advantages of having your label, archive and search results pages of your blogger blog indexed by search engines shall be covered in our later posts under SEO discussions here.


    2. Smarter homepage title tag

    Besides the SEO benefits, using this title tag gives your blogger blog a more professional look and premium feel.


    Similar to other website hosted and powered by other CMS such as WordPress and the likes, you would have a title tag that accurately describes your blogger blog on your blog homepage.


    3. Smarter archive pages title tags

    Comparing the blogger default title tags for your archive pages and the one you see when you implement the title tags discussed above, it is obvious that one is smarter than the other.


    Other than the smartness, if it ever shows up on SERPs, it is more likely to attract attention and get clicked.


    Why?


    Because it makes more sense and tells more of the page.


    4. Unique labels page title tag

    Although this is not a big deal and it makes no big difference but implementing this title tag on your blogger blog gives every labels page on your blogger blog a unique title; meaning you are much less concerned over having duplicate title tags or content in SERPs even when you have elected to have your blogger blog labels page indexed by search engines.


    5. It considers all blogger blog pages

    And not to mention the least, this title tag takes care of all blogger blog pages because it puts all of them into consideration.


    Recap: essentials needed to configure your blogger blog title tags

    1. Internet Access

    Since you would be connecting to the internet, an active and relatively fast internet access is a requirement for this process.


    You can use your modem, WiFi or connect your phone. Any ISP is okay so long as the internet connection is of mid-range or high-end.


    2. Your time

    From start to finish, you may need to designate between 15 to 30 minutes for this process. Though, that greatly depends on the speed of both your internet connectivity and your PC.


    3. Use your PC

    Whichever you find more comfortable to use, you can start and complete these processes using either your smartphone or PC but I strongly recommend using your PC as majority do not understand how to using text editors on smartphones.


    4. Your Browser

    Either you intend to initiate and complete this process using your smartphone or PC, a fully functional internet browser is a requirement.


    For these processes, I recommend Google Chrome, Mozilla / Firefox or Edge web browsers.


    Plain Text Editor

    For ease of use, I recommend that you use either of Notepad, NotePad++, sublime text editor or any other text editor you may find comfortable to use.


    Your Attention

    Finally, you need to pay attention to the instructionsa and follow it through strictly otherwise, you could do more harm to your blog.


    Final Note On this Optimized Blogger Blog Title Tags

    As simple as this blogger blog SEO technique may seem to you, if maximised to its fullest potential, it could help propel your blogger blog in the upward direction you least imagined ever.


    Meanwhile, if you are up for a challenge like me here, you could just apply the blogger blog title tags SEO technique revealed from above in your blogger blog and watch it for just 30 days.


    Whatever your outcome. Positive or negative. Come back here and give your comment.


    I'll be here for you.

    And if you need any help at implementing the optimized blogger title tags provided from above on your blogger blog, leave your comment.


    I shall respond as soonest as possible.


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